Brooklyn Food Summer '09
Goals and Activities:
The 8-week Brooklyn Food Summer ‘09 campaign will help Brooklyn residents overcome challenges to food access and affordability, and empower them to speak with both their voices and dollars to demand healthy food options in their neighborhoods.
1. Build public awareness and skills to increase healthy food options.
- Train 250 “Community Food Ambassadors” to engage their neighbors at markets and cultural events about the benefits of healthy food, how to prepare it, and where to find it.
- Launch a Public Media Campaign to increase public awareness about food and health issues, provide tools for residents to voice their demand for healthy food, and recruit new community volunteers.
2. Increase resources available to low-income Brooklynites to access food.
- Conduct 1000 Benefits Pre-Screenings for enrollment in the Supplemental Nutrition Assistance Program (SNAP). A team of 60 trained volunteers will work with the 10+ sites already conducting pre-screening in Brooklyn to increase the availability of these services.
- Provide educational and marketing opportunities for local food retailers who want to offer more healthy food in communities that need it most.
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